GOOD FOR YOUR SKIN
Deep Hydration
Barrier Repair
Lightweight & Non-Greasy
Suitable for Daily Use
Featured product
CustaHydra Moisturizer
Rs. 449.00
Sale price
Rs. 449.00
Regular price
Rs. 499.00
Taxes included.
Nutrient-rich hydration for a healthy, balanced skin barrier.
A lightweight, nutrient-rich moisturizer powered by Custard Apple Extract that deeply hydrates, nourishes, and supports your skin barrier for a healthy-looking glow.
🌿 Key Benefits
✔️ Deeply hydrates and nourishes the skin
✔️ Supports a healthy skin barrier
✔️ Helps maintain soft, smooth skin
✔️ Promotes a natural, healthy glow
✔️ Lightweight and comfortable for daily use
🧪 Key Ingredients
✔️ Custard Apple Extract – provides antioxidant support for healthy-looking skin
✔️ Hyaluronic Acid – helps retain moisture and keep skin hydrated
✔️ Niacinamide – supports skin balance and improves texture
✔️ Ceramides – help strengthen the skin barrier
✔️ CICA – helps soothe and calm the skin
✔️ Vitamin E – nourishes and helps protect the skin
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Powerful Ingredients , Visible Results
Hyaluronic Acid
Attracts and retains moisture, keeps skin plump and hydrated
Custard Apple Extract
Rich in antioxidants, nourishes and softens skin
Ceramides
Strengthens skin barrier and prevents moisture loss
CICA
Brightens complexion and evens skin tone
REAL SKIN. REAL SHYF.
See SHYF in Action
Simple skincare, made for everyday routines.
Featured product
Gel Face Wash
Rs. 299.00
Sale price
Rs. 299.00
Regular price
Rs. 349.00
Taxes included.
Gentle cleansing that keeps your skin balanced and comfortable.
A skin-friendly gel face wash with Niacinamide, Salicylic Acid, and Hyaluronic Acid that cleanses effectively, controls excess oil, and supports your skin barrier without drying your skin.
🌿 KEY BENEFITS
✔️ Gently cleanses without over-drying
✔️ Helps control excess oil
✔️ Supports clearer-looking skin
✔️ Helps soothe and calm the skin
✔️ Maintains hydration and skin comfort
🧪 KEY INGREDIENTS
✔️ Niacinamide – supports skin balance and improves texture
✔️ Salicylic Acid (0.5%) – helps clear pores and manage breakouts
✔️ Hyaluronic Acid – helps retain moisture and prevent dryness
✔️ Aloe Vera – soothes and comforts the skin
✔️ Panthenol (Pro-Vitamin B5) – supports hydration and skin barrier
Pickup currently not available
Simplicity Meets Science
Simplicity Meets Science
ABOUT BRAND
Skincare, Simplified.
We believe in clean, science-backed formulations that deliver real results. Our products are crafted with carefully selected ingredients that work in harmony with your skin, not against it.
Thoughtfully Formulated
Clean & Safe Ingredients
Made for Indian Skin
Your skin deserves simple care.
SHOP NOWLet Customers Speak For Us
★★★★★
from our early testers
Frequently Asked Questions
Yes! The Gel Face Wash is explicitly formulated with 1% Niacinamide and 0.5% Salicylic Acid to deep-cleanse excess sebum, control daily oil production, and calm active breakouts without stripping your skin dry.
Absolutely. Our 2-step setup features a targeted anti-acne Gel Face Wash and India's first CustaHydra Moisturizer blended with CICA to quickly soothe active redness, clear clogged pores, and repair your skin barrier.
Yes! We offer a budget-friendly 2-step Trial Kit for just ₹149 so you can test our premium formulations and sensory textures comfortably before upgrading to full sizes.
We accept all major payment modes including secure UPI (Google Pay, PhonePe, Paytm), Net Banking, Debit/Credit cards, and Cash on Delivery (COD).
We provide Free Shipping across India on all bundle purchases and full-sized product combos straight from our website dashboard.
We follow a strict quality-control setup. If you receive a damaged package or a corrupted product, you can easily reach out to us for a seamless return or exchange under our policy framework.